CREATIVE DIRECTION
Los Angeles, California
LIVE PERFORMANCE OUTFIT+ STAGE PROPS
Drown Mili Rolling Loud LA 2025
Fashion Brand Collection Release
NO RIVALS STUDIOS Fall23 collection
"PT.1- COVEN , PT.2 RUNE”
GOAL
For the 5 year anniversary What we wanted to encapsulate is a tribute to the power of our creative community , coming together to make dreams become realityTraditionally a coven is a group of witches that come together
& a Rune is a magical / blessed symbol Early civilizations relied on for writing, fortune telling, cast spells, and provide protectionWith these notes in mind we created the
“Coven” graphic
&
“Rune” symbol. Designed to resemble winged protection around our rose (the muse)
THE PRODUCTS
From there we created the clothing collection consisting ofConvertible Shirt / tank top
- Featuring detachable sleeves secured by heavy duty snap buttons, allowing for two looks in one, with hand illustrated COVEN art piece printed on the front.Denim jacket
- Featuring a cropped body,& hand illustrated COVEN art piece printed on the back.Denim cargo pants
-Featuring contrasting stitching & a wide legged fit.Steel chain & pendant
-acting as / presented as a symbol of allegiance
TELLING THE COLLECTION STORY
To tell the story of the collection we created- a short film inspired by European Nobility Knighting rituals , using the RUNE chain as a symbolic initiation into the brand communityAccompanied by- a bespoke song made for the collection, to then promote an upcoming brand album as well as to play at the collections events & in social content.
MARKETING THE COLLECTION
Pre- Release
- Debuted the concept & products via national news interview
- Debuted the short film & collection release date via Times Square billboard
Release
-Influencer party, distributing gear to key figures to promote, with collection song & video playing
Post- Release
- “No Rivals Day” 2 part eventduring the day - debuting the COVEN short film via billboard screening & merchandise Popup in Beverly Hills, shooting live look books on site with guests in their gear & showing the collection film on a loop via 30 foot billboard&At night with another influencer networking party, playing the collection song & video.
Music Rollout -
UNOTHEACTIVIST
x
INFLAMED STUDIOS
Cover Art.
Motion visual - Spotify canvas, Youtube,social media promo.
Merchandise - Product Design & Production.
Promotional event - organization, talent booking, promo materials.
Album Release
(Alternative Hip Hop)
Cover Art concept direction , model casting,& wardrobe styling.
Merchandise - Product Design, Production & lookbook.
Marketing campaign- organic content strategy, & strategic paid promotion.
Promotional event -organization, talent booking, promo materials.
Music & Fashion Event Tour
(Hip Hop & Alternative)
Organization- talent & venue booking, staffing , press & interviews
Promotional Art- Overall Flyer, individual artist & vendor flyers.
Merchandise - Product Design & Production & Lookbook.
Recap Visuals - Photo, Video.
Event PR -street team ,radio, digital advertisements.
Music & Fashion Event Tour
UNDERGROUND WAVES
(Hip Hop & Alternative)
Organization- talent & venue booking, staffing (4 shows, 3 states).
Promotional Art- Overall Flyer, individual artist & vendor flyers.
Merchandise - Product Design & Production & Lookbook.
Recap Visuals - Photo, Video.
Event PR -street team ,radio, digital advertisements.
Fashion Brand Collection Release
NO RIVALS STUDIOS
"CREATE DESTROY"
5 item collection- Design & Cut & Sewn Production
3 stage campaign, featuring dedicated pre-release, Release, & Post-release rollout plans to maximize every stage.
Beverly Hills Release Event
Visuals - Photo lookbooks, Video content.
Influencer network showcased the collection to over 20 million followers worldwide.
Collection featured in British GQ.
Collection retailed in 5 retail locations nationwide.
Digital advertisement content & copy.
Website development.
